Promotional Product Power

Promotional products are an integral part of the business world and a staple in nearly every office. Check your desk or cubicle, in all likelihood there’s a promotional item or several in your workspace. Maybe a pen, pencil, calendar or mug emblazoned with your logo or another logo that has been left behind to do its advertising duty. Maybe there is even a newer innovation such as a flash drive or computer mirror, a mouse or even a MP3 player — if it has a logo on it, promotional product it is. Chances are there is a shirt or two lurking about the office with a screenprinted or embroidered logo as well; wearable products are the top selling promotional items in the market.

Promotional items are everywhere, and they are seen and used many times with out even knowledge of it. A recent analysis showed that advertisers spent over $18 billion a year on promotional products via professional distributors, this out paced nearly every other traditional form of advertising.

Nearly three quarters — 72 percent — of business travelers surveyed at Chicago’s O’Hare and the Dallas/Ft. Worth airports had in their possession at least one promotional product.

More remarkably, over 70 percent of those carrying a promotional item could recall the name of the advertiser before showing the item to the pollster. There is power in promotional products, seek out a promotional product professional to help make effective use of your advertising dollars.

Tom O’Connor has over 12 years experience in the promotional advertising product marketplace. He has 15 years previous experience in restaurant/hotel hospitality management and marketing. A member of the Advertising Specialty Institute, the research and marketing leader in the promotional product industry. Tom is partnered with High End Concepts, Inc. headquartered in downtown Indianapolis, Indiana.

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